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DSP Mutual Fund
Project Type
Brand Film
Link
The Challenge:
We were asked to create an educational campaign for DAAF, highlighting its features in an engaging way.
The Solution:
We used the viral fame of Dancing Uncle to turn him into a financial literacy ambassador. This made DAAF part of the cultural conversation and positioned it strongly in the BFSI market.
The Execution:
We launched an influencer-led campaign blending entertainment with education. This unique approach helped DSP MF stand out and connect with a wider audience.
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