The Challenge:
We were asked to create an educational campaign for DAAF, highlighting its features in an engaging way.

The Solution:
We used the viral fame of Dancing Uncle to turn him into a financial literacy ambassador. This made DAAF part of the cultural conversation and positioned it strongly in the BFSI market.

The Execution:
We launched an influencer-led campaign blending entertainment with education. This unique approach helped DSP MF stand out and connect with a wider audience.