The Challenge:
Gits wanted to update its old-fashioned image and stand out in the market.

The Idea:
We created the tagline “Gulabjamun matlab Gits,” capturing the joy and simplicity of enjoying a gulabjamun, reflecting the brand’s essence.

The Execution:
A digital-first campaign featuring Spruha Joshi gained traction, expanding to TV and outdoor media. This approach helped Gits outshine competitors like MTR and Chitale, capturing attention and positioning itself as a modern choice.