The Challenge:
SUGAR, a new brand, needed a creative team to launch their first campaign. After gaining popularity, they wanted to introduce a new product line, METTLE. They chose us to partner with them!

The Idea:
We wanted SUGAR to represent something meaningful for women. This led to the campaign “My Skin, My Choice,” empowering women to make their own decisions.

The Execution:
By connecting deeply with women, we made SUGAR well-known and successfully launched the METTLE product line.