The Challenge:
UTI MF was a well-known brand but not active. It needed to regain its presence as “out of sight, out of mind” had set in.

The Solution:
We created the campaign “Aur Kya Fayda,” tapping into the Indian desire for more. It encouraged people to invest in mutual funds while connecting with this deep emotion.

The Execution:
The campaign resonated with the audience, energizing UTI MF and making it relatable. It became a hit, even appearing on the front page of ET, reviving the brand’s presence.